Founder: Louis-Ulysse Chopard founded the company in 1860 in the village of Sonvilier


Country: La Chaux-De-Fonds, Switzerland


History: Chopard was founded in 1860 and achieved success in sales among many European and eastern European countries. The company was transferred to La Chaux-de-Fonds in 1921 under the ownership of Paul Louis Chopard. European disturbances like WWII caused a pause in the success of the company. Karl Scheufele took over the company in 1963 and by 1976 the first Happy diamonds watch was created, commemorating women. In 1980, the first sports watch with a leather strap was launched.  The company became affliates with the Mille Miglia car company and created the Mille Miglia watch line. Then in 1993,  the Happy Sport line was launched. The Chopard company became the official partner of the Cannes film festival. In the year 2000, the Chopard L.U.C Quattro watch was created and had a power reserve of 9 days. By 2003 the Happy Spirit collection was launched with a focus on pure geometrical shapes. In 2008, the company launched the L.U.C. Tourbillon tech twist watch, a truly remarkable piece.


Ambassadors: Eva Herzigova, Elton John, Jose Carreras


Timeline & Accomplishments:

   1860 Louis-Ulysse Chopard creates the company

   1921 Company moved to La Chaux-de-Fonds

•   1963 Company taken over by Karl Scheufele
•   1976 Happy Diamonds models were launched
•   1980 First sports watch with a leather strap was introduced
•   1988 Mille Miglia partnership and a new unique line of watches was introduced
•   1993 Happy Sport collection was created
•   2000 The watch L.U.C Quattro was created and had a 9 day power reserve
•   2003 A Geometrical approach was taken in the Happy Spirit Models
•   2008 L.U.C Tourbillon Tech Twist watch was created and was astonishing



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Chopard Jacky Ickx Edition V Chronograph Automatic Stainless Steel Men’s Watch 168543-3001
Model Reference:: 168543-3001
Chopard Jacky Ickx Edition V Chronograph Automatic Stainless Steel Men’s Watch 168543-3001
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Retail Value: $11,140.00
Your Price: $5,350.00

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