Mido :: Manufacturers :: Essence of Time, Inc.

This site requires JavaScript to function properly. Please enable JavaScript in your web browser.

Essence of Time, Inc. :: Manufacturers :: Mido

Swiss producer Mido has roots dating back more than one hundred years to 1918. Its name means “I measure” in Spanish, and the brand’s philosophy strives to marry convenient functionality with durability and an overall nod to architectural aesthetics.

Case in point, in 2014 Mido joined forces with the International Union of Architects (UIA), a large group of architects from around the globe, and, in addition, a few years later, Mido adopted the slogan, “Inspired by Architecture.”

Early pieces were inspired by automotive details and Mido was a trailblazer in creating one of the first antimagnetic watches with an automatic movement and built-in water resistance. Their Powerwind winding system of 1954 increased reliability by taking watch components down to seven pieces from seventeen. A few years later the Ocean Star boasted a single-shell case, and in 1967 they crafted the smallest ladies automatic timepiece to be made upon an assembly line.

Today, Mido is a member of the prestigious Swatch Group. Important collections include Ocean Star, Baroncelli, Belluna, Multifort, and Commander. Mido served as the Official Performance Partner of the Red Bull Cliff Diving World Series 2019. Since 1939, in a celebration of robust modernity, Robi the Robot has served as Mido’s brand ambassador.

Mido

Sort by: Name Your Price

Mido Belluna II Men’s Automatic Electroplated Rose Gold Stainless Steel Watch M0244443603100 Model Reference:: M0244443603100	Mido Commander II Automatic Chronograph Stainless Steel Men's Watch M0164141605100 Model Reference:: M0164141605100

See details Check to compare	See details Check to compare
Retail Value: $1,270.00 Your Price: $675.00 YOU Save 47%	Retail Value: $1,890.00 Your Price: $895.00 YOU Save 53%
Quantity:	Quantity:
Mido Multifort Automatic Chronograph Stainless Steel Men's Watch M0256271106100 Model Reference:: M0256271106100	Mido Ocean Star Captain Chronograph Black PVD-coated Stainless Steel Quartz Men's Watch M0234173705109 Model Reference:: M0234173705109

See details Check to compare	See details Check to compare
Retail Value: $2,090.00 Your Price: $995.00 YOU Save 52%	Retail Value: $820.00 Your Price: $375.00 YOU Save 54%
Quantity:	Quantity:
Mido Ocean Star Captain Chronograph Stainless Steel Quartz Men's Watch M0234171104100 Model Reference:: M0234171104100

See details Check to compare
Retail Value: $750.00 Your Price: $365.00 YOU Save 51%
Quantity:

ABOUT SSL CERTIFICATES

Essence Of Time, Inc. BBB Business Review